In thinking about the whole idea of preplanning the delivery of birthday e-cards it hit me that the notion of doing it represents the epitome of laziness; something perfectly designed for our overly automated lives. Now without even having to think about it I can have my birthday list managed for me so I no longer have to give it another thought. Perish the thought that someone decides to include ones own spouse or partner on the list only to forget about it when the special day arrives.
Okay, now what does all of this have to do with publishing?
It has been my experience that many authors put their own book on autopilot once it is published. They seem to figure that after their book is listed on Amazon and carried by some stores that their work is finished.
Nothing could be further from the truth.
The most successful authors I know work much harder after their book is published. Sadly, however, they are in the minority. Instead, more often than not, an author will give up on their own book once they hit an obstacle that looks overwhelming. Rather than go back to the emotion that drove them to write their book in the first place, they adopt a defeatist attitude. Almost as if they think something miraculous will happen if they walk away and leave their book to promote itself.
One of my Facebook friends is Christine Romans, the award winning CNN anchor and correspondent. Her newly published bestselling book, Smart Is the New Rich: If You Can't Afford It, Put It Down, is a terrific read that itself is hard to put down. Even though she has an international platform on CNN she continually is promoting her book. In fact Romans now hosts a new weekend show that shares the name of her book along with co-hosting the popular program Your $$$$$. Additionally she has placed her book cover alongside her photo on Facebook and each day posts new information on her page; often asking viewers for their opinions on an issue that corresponds with the content of her book.
The point I'm making is that even those with huge media exposure still take the time to tirelessly promote their own books.
As authors we write for a variety of reasons. Whether we are telling a story, informing others or sharing a passion, once our book is published it is time to share its content with others. We owe it to ourselves to make the effort of promoting our own work to those who would most benefit from it. Even the definition of the word publish is telling; to prepare and issue for public distribution, and to bring it to the public attention. The definition of publishing does not say: Once your book is published put it on autopilot.
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